How did this all start

How did this all start

In August 2017 there was a call for papers for the Elia Together conference which would take place in Athens in February 2018, and with my good friend Vilelmini we decided to send out an abstract. The abstract was based on the idea that SMEs, especially in small countries like Greece, do not take full advantage of the digital channels of marketing and localization experts and as a result they lag behind in the increasingly globalised digital world.

We were determined to prove our point, so we designed and disseminated several questionnaires among SMEs and translators. We were lucky to receive valuable feedback from SMEs and mostly from colleague translators who were quick to help and answer all our questions. Their willingness and collaborative spirit simply prove how awesome people translators are!

In February, Elia Together arrived and we presented the results of our study. The feedback we received was amazing, and many colleagues have written to us saying how interesting this all was.
We were over the moon, but after the stardust has settled, I started thinking: “Wait a minute, there is a missed opportunity here and we should do something about it!”. Vilelmini was more than supportive! She was really encouraging!

And here I am! After 5 months of intensive work, I am proud to present you DiMeTra.Academy.

The aim was to gather top academics and professionals not only from the translation industry, but also from the areas of Media, Business, Marketing and IT and start filling the gap. The aim is help translators reinvent themselves and make the most of their abilities, skills and potential, our aim is to help them take advantage of the digital world and help themselves and other professionals hack into their growth!

And we want to do that in a fun way!
This is why we have put together a programme which brings together top professionals who can teach us how to achieve all that on the basis of a hands-on project where we can apply all the new knowledge. And what is more, the bootcamp will take place at a most unexpected venue with a magical view of the best that Athens has to offer and coupled with a fun after-bootcamp schedule, our Bootcamp Social.

You can download the presentation from which this all has started here:  SMALL-is-the-new-big. (548 downloads)

We are really looking forward to seeing you there!

Maria Sgourou @ DiMeTra Academy


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