When businesses wish to sell their products or services abroad, they necessarily cross cultural boundaries and often linguistic boundaries. This is by no means an easy task. The success or failure of their endeavor depends, among others, on the realisation that customers abroad buy their products and services for completely different reasons than those in […]

Τhis is today’s newsletter title sent out by Slator. Call me nuts but I really don’t believe that translation is only about machine translation, Google, SDL and the like. What I do believe in, though, is the power of communication beyond machines and automated processes. As a matter of fact, I believe in communication and […]

Translation services are offered by companies needing to address the world via a dedicated and focused digital presence. There is no other way to scale. But how can you differentiate yourself from your competitor, how can you identify a growth opportunity and how can you stop spending money on ineffective digital efforts? Are you trying […]

(If you have unknown words in the text below, it means that you are probably missing a business opportunity) Today more than ever before, the focus of digital marketing is on building organic/sustainable growth. This is done by building numerous digital assets that will address the global market. Examples are: • Digital properties, i.e. websites […]